Hybrid Food Retail: Rethinking Design for the Experiential Turn (Book) | Boutique Books Book

£25.00

Hybrid Food Retail: Rethinking Design for the Experiential Turn This handbook prescribes hybridization – a fusion of gastronomy, co-working, hospitality and performative formats – as a powerful remedy against the digital disruption of the food retail industry. Online shopping and changing consumer demands radically transform the food retail industry for the first time since the introduction of the supermarket in the 1930s. After decades of stagnation, food retail is currently

Format: Book

Keywords: boutique books, design, food, history

Book details

Author: Bernhard Franken, Alina Cymera
Publisher: FRAME PUBLISHERS
Format: Trade Paperback
Pages: 400
Publication date: 9/12/2019
ISBN: 9789492311399

Synopsis

Hybrid Food Retail: Rethinking Design for the Experiential Turn (Book) | Boutique Books Book by Bernhard Franken, Alina Cymera is a trade paperback book from FRAME PUBLISHERS. In times of disruption, the food retail industry is looking for new metaphors. • The book puts forward the concept of hybridization as a remedy against the disruption of the food retail industry brought about by the changing consumer demands in the age of e-commerce • It offers an overview of the history of the food retail industry, an encyclopedic analysis of its elements, and highlights its emerging trend • With contributions from leading professors in the field from PBSA Peter Behrens School Of Arts, University of Applied Sciences Dusseldorf This handbook prescribes hybrid... National advertising: Frame • National print and online campaign Outreach to architecture-related blogs • Social media campaign Current Books - February 2026 Page 22 Keywords: Bernhard Franken, Alina Cymera, FRAME PUBLISHERS, book, paperback, ISBN